![]() 2: Sin of No ProofĪn environmental claim that cannot be substantiated by easily accessible supporting information or by a reliable third-party certification. Other important environmental issues in the paper-making process, such as greenhouse gas emissions, or chlorine use in bleaching may be equally important. Paper, for example, is not necessarily environmentally-preferable just because it comes from a sustainably-harvested forest. A claim suggesting that a product is ‘green’ based on a narrow set of attributes without attention to other important environmental issues.
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